If you’ve ever received a free tote bag or key chain carrying a business logo, you are familiar with promotional novelties. If you’ve ever wondered who thought of putting company logos on serving plates and salad tongs, you’ll want to join us to view the upcoming exhibit at the Montgomery Museum. You’ll see rare glimpses of long-closed businesses, view quirky novelties, and be amazed at the large assortment of goods carrying local logos!
The first promotional novelties in the United States were buttons created to commemorate the inauguration of George Washington in 1789. By the late 1800s, enterprising businessmen in Coshocton, Ohio had launched a new industry that offered advertising on everything from burlap book bags to fly swatters, yardsticks, and metal souvenir trays.
The incredible (and continuing) success of non-paper advertising was based on visibility and loyalty. When placed on a utilitarian object, the ad remained in view of both the piece’s owner as well as anyone the owner came in contact with while using the item. The “free gift” nature of the novelties created a sense of loyalty and obligation towards the business.
Visit the Montgomery Museum’s new exhibit to see an abundance of useful goods and clever novelties that were offered to encourage new business and retain customers. Owners of large stores in Christiansburg and small general store owners in communities like Riner, Ironto, and Cambria all gave away items emblazoned with their business name.
The exhibited items highlight past businesses and illustrate how we once shopped. We hope you will join us.