If you’ve ever received a free tote bag or key chain carrying a business logo, you are familiar with promotional novelties. If you’ve ever wondered who thought of putting company logos on serving plates and salad tongs, you’ll want to join us to view the upcoming exhibit at the Montgomery Museum. You’ll see rare glimpses of long-closed businesses, view quirky novelties, and be amazed at the large assortment of goods carrying local logos!
The first promotional novelties in the United States were buttons created to commemorate the inauguration of George Washington in 1789. By the late 1800s, enterprising businessmen in Coshocton, Ohio had launched a new industry that offered advertising on everything from burlap book bags to fly swatters, yardsticks, and metal souvenir trays.
The incredible (and continuing) success of non-paper advertising was based on visibility and loyalty. When placed on a utilitarian object, the ad remained in view of both the piece’s owner as well as anyone the owner came in contact with while using the item. The “free gift” nature of the novelties created a sense of loyalty and obligation towards the business.
Visit the Montgomery Museum’s new exhibit to see an abundance of useful goods and clever novelties that were offered to encourage new business and retain customers. Owners of large stores in Christiansburg and small general store owners in communities like Riner, Ironto, and Cambria all gave away items emblazoned with their business name.
The exhibited items highlight past businesses and illustrate how we once shopped. We hope you will join us.
Visit our Facebook page to learn interesting snippets about Montgomery County history. Our new “Museum Minute” video tours have been entertaining to learn to produce to say the least! These short videos feature museum staff introducing you to some of the items on display in the museum exhibits.
While the Montgomery Museum will be closed at least through the remainder of March, we felt it was important to make the interesting work currently on exhibit in the Blacksburg High School Art Show available. These images are to be enjoyed online – use of them without express permission from the artists is prohibited.
The 3rd annual h’ARTS on Main fundraiser is fast approaching and we hope you can join us!
Held at the Great Road on Main, local artists and artisans, will display and sell their work. Anywhere from jewelry designers, fiber artists, portraitists, and photographers, you will see a lot of what this community values in art and artistry. Plus, there’s so much more!
The silent auction begins Friday at 1, and closes on Saturday at 4 (to benefit the Montgomery Museum of Art and History.) From 4-4:30, we’ll announce the winners. If you can’t be there, DON’T WORRY. You can pick up your items at the Montgomery Museum the following week. The items this year are fantastic! Don’t miss this!
If you like to work in art, we are also hosting FREE hour-long art instructional classes for the Young at h’ART (ages 7 and up) which will be held on Saturday. (Many thanks to the Blacksburg Regional Art Association, for sponsoring these classes!) Claim your spot while you can, as spaces are limited: h’ARTS on Main
You’ll also be interested in listening to our local musicians, who will play throughout the day, Saturday. Find out more.